What do we believe?

• We think capitalism is good.
• We think consumers are good, but busy.
• We think companies are suggestible and would be more responsible if consumers asked them to be.

How can we change the world?

• We educate consumers about corporate social responsibility by leveraging beautiful user interfaces and avoiding complex jargon. Our approach is more MTV than WSJ.
• We help ground conversations about corporate behavior in data rather than rumors.
• We encourage the largest publicly traded companies to disclose more data and improve their behavior by competing with their peers for a better Goodness500 rank.

Methodology

Goodness500 strives for the accuracy and completeness of the data it uses. We use a wide variety of sources like company websites (e.g. annual reports), nonprofit reports (e.g. Human Rights Campaign), and government databases (EPA Green Challenge, Toxic Release Inventory). If you have additional sources or potential corrections, please contact us at feedback@goodness500.org.

As we continue to improve our data and encourage disclosure from companies, we will also continue to optimize our algorithm (aka “the al-gore-rithm”) to reflect the best possible snapshot of corporate goodness.

People

Michael Mossoba started this project during law school and now works at a futuristic advertising agency. You can connect with him on Twitter or by Email. He works with smart people like Ivan Khilko, David Mossoba, Emma Dozier, and Meghan McCormick and always likes to hear from potential collaborators. If you like this web app, you should check out the guys who built it at Contrast.